WooCommerce is a top-rated e-commerce platform, offering everything one can possibly need to sell products and services on a free website. It is robust and solid, just like WordPress, its parent app. Read on for other reasons why it could be the best option for your needs.

Easy To Install

Easy To Install

WooCommerce is installed in a simple four-step process. Navigate to the dashboard, look for the platform under “Plugin Options,” and download it to your WordPress site. Please refer to the WooCommerce guide at the end of this article for additional information.


WooCommerce’s modular framework is one of its most significant advantages. You can use plugins to extend its already rich set of features. The benefit of this modularity for retailers is twofold: access to hundreds of eCommerce-specific extensions designed for the platform and to thousands of WordPress plugins.

This system has helped build a developer community by creating extensions to add specific WordPress and WooCommerce functionality, which is impossible with monolithic apps. The platform can be perfect for every retailer with the right plugins.

These can also enhance functionality where product handling, shipping, and payments are concerned.


This is a significant advantage as many startups and small businesses are on a tight budget. As it is free, any entrepreneur or business can benefit from its capabilities without having to buy software licenses or costly support contracts. It would not be an exaggeration to say it is on equal footing with the most prominent enterprise eCommerce applications.

It’s WordPress

WooCommerce is far from limited by WordPress. The reason behind WordPress’ popularity is its functionality and flexibility. Millions of companies opt for it as the most optimal foundation. It is intuitive, secure, and fast. The compatibility between WooCommerce and WordPress themes guarantees a seamless integration.

WooCommerce uses the reliability and strength of WordPress to ensure a top-grade eCommerce experience for customers and retailers.

A Unique Developer Community

Developer Community

Users may add or change basic features, create custom themes, and build new extensions because both WordPress and WooCommerce are open-source. It is not easy to find developers who can do this when it comes to less mainstream eCommerce apps. If you do, they’ll charge quite a lot.

Retailers have access to a vibrant pool of developers and other WooCommerce professionals. It will be easy to find someone to make changes to your store. What’s more, its popularity and readily available developer network make attaining security far less challenging.

Sell Any Product Or Service

The fantastic flexibility allows you to sell any product or service, whether by creating digital products or via WooCommerce dropshipping. Additional offerings include subscriptions, appointments, physical products, memberships, etc. You can sell a vast product variety or a single digital product.


If everything turns out the way you planned, your store will grow in the future. The proper growth strategy is of paramount importance. Think about the future when picking an eCommerce application. You want one that can support a popular website without being too complicated at the beginning.

WooCommerce supports websites for stores of every imaginable size. It can support anything from a few products to tens of thousands and hundreds of buyers per second.

Solid Analytics

Solid Analytics

Another plus of WooCommerce involves built-in analytics. You need to know as much as possible about your customers and how they interact with your products and your store. Sales data can be used to learn more about them. It’s possible to begin creating profiles of your customers as well.

The platform comes with an extensive range of WooCommerce analytics, displayed in an intuitive and straightforward interface. Integration with Google Analytics eCommerce and other external services is also effortless.

How To Get Started With WooCommerce

Start by choosing a domain name and web hosting. Hundreds of thousands of web hosting providers are available to choose from. After selecting one and a domain name, it’s time to install WordPress. Then, install the free WooCommerce plugin. Go to “plugins” in the dashboard and then to “add new.” Enter WooCommerce in the search field, and it will be the first result that comes up.

Look for the install button by the plugin and click on it. In several seconds, it will display “activate.” You’ll see a series of prompts to guide you through creating key store pages, which online shops require to function correctly. They include My Account, Cart, Checkout, and Shop and are created by the WooCommerce wizard.

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