Verizon is one of the nation’s premier telecommunications and entertainment providers, boasting consistently excellent ratings among their customers as a provider. Verizon works diligently to offer exceptional experiences for each individual they serve – they strive to find new ways of providing the highest levels of service possible to ensure maximum satisfaction from every interaction with them.
One way they have accomplished this goal is through continuous enhancement of their offerings. For instance, in 2006 they took great strides toward increasing Chinese-language content with services provided through Mandarin and Cantonese assistance for customers in Pennsylvania, New Jersey, Delaware, Virginia, Maryland, the District of Columbia, and West Virginia. A little later that year, they also launched a new website that was specifically for their Chinese-speaking customers in relation to the DSL package that was being offered at the time.
Since then, the company has attempted to broaden its operations by doing everything it can to support Chinese-speaking markets in the US – recently it was reported that this language is spoken by over 3.5 million households nationwide! Of course, immediately it becomes possible to suggest that there was a commercial incentive for the company to incorporate Chinese-language content…
How has Verizon had an impact on the use of Chinese language across the US?
With the use of the Chinese language, Verizon has been able to have a huge impact on households across the country. As highlighted, the language is the third-most spoken across the country, and with it only likely to become more popular as some of the population is starting to learn with Chinese classes online, its importance is only likely to increase.
The provider will have been able to access a bigger market segment than its competitors by including Chinese-language services, especially as TV is a huge part of a household. Families like to get together at times and sit around the TV and watch their favorite shows, films, and sporting events. The use of Chinese-language services will have helped viewers to understand what they are watching, while also feeling as though they still have a connection with their homeland and their culture. This can be particularly important when it comes to the information services that are offered.
News programming, as well as educational resources, have always been valuable resources for people of all languages. Still, the inclusion of Chinese will have helped Verizon to propel itself forward in terms of being competitive. This has been particularly valuable for Chinese-speaking individuals who may struggle to find reliable sources of news and information in the United States. With Verizon’s Chinese-language information services, they can stay up-to-date on the latest events both in the U.S. and abroad, as well as access educational materials that can help them build and enhance their skills.
Society has also been impacted by Verizon’s decision to create Chinese-speaking content and make it widely available. The wireless network operator has given Chinese culture a platform that can be shared with a wider audience that may not have any prior exposure, thus allowing for certain barriers to be broken down.
Final thoughts
Verizon may have implemented its strategy primarily as a marketing move to increase profits given how widely Chinese is spoken across America and all of the opportunities this presents, yet its efforts have had an impressively positive effect on Chinese usage across America.
By providing entertainment and information services as well as in-language assistance for Chinese-speaking customers, the company has enabled them to experience all that entertainment they want without language barriers being an obstacle.
