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Business experts agree that print marketing is still important in the digital age. In fact, print marketing can cut through the online chatter in ways that digital marketing cannot.
The question is, what types of print materials will do the most for your marketing plan?
We’re here to talk about the types of print marketing no business should overlook. No matter what other business marketing methods you use, you won’t want to overlook these print marketing ideas.
Read on for five print marketing ideas you should absolutely use.
1. Direct Mail Fliers
You’ve worked hard on your email list and for good reason. However, that doesn’t mean that you should leave direct mail marketing in the past.
Your consumer base likely receives far more emails per day than they do physical mail. When you send direct mail fliers, it’s a guarantee that your business will be noticed–and not just filtered into the spam folder.
Pamphlets provide a perfect opportunity to pair photos, graphics, and text to tell your consumer base what you’re all about. You can use pamphlets in your direct mail campaign or as a handout at events and in stores. With an online pamphlet template, you’ll be able to create professional pamphlets in a matter of minutes.
3. Business Cards
Business cards are something every business owner should have on hand at all times. These are the perfect print materials to use to seal the connection between you and your potential customer or client. Whether you’re at an industry event or out on the town, business cards prepare you for those chance encounters that can boost your business.
4. Ads In Local Magazines or Papers
If you have it in your budget, it can still be highly beneficial to place ads in popular magazines or papers that circulate in your community. We’re constantly hearing about the millions of people who are using social media, but what about the people who aren’t? Make sure you’re reaching everyone by devoting some of your ad space to print.
5. Swag and Freebies
Printed materials aren’t just paper-based! If it’s a tangible, branded object, it counts as print marketing. That includes things like mugs, t-shirts, and keychains.
It’s no secret that we all love a freebie. If you’re representing your business at an upcoming event, we strongly recommend bringing at least one branded swag item that you can hand out to event-goers. This will attract people to your booth and increase their brand recognition, both of which will increase your chances of closing a sale.
Don’t Underestimate the Power of Print Marketing
We’re constantly being told that our consumers are all online, all the time. The reality is that digital marketing is crucial to your business, but consumers are getting better at tuning out online advertising. Print marketing has a way of cutting through that online chatter, and these five print marketing ideas will always give your business an extra boost.
Without a strong marketing plan, your business will get stuck in the mud. Take a look around for more great marketing tips that will help you stand out and become an industry leader.