Email marketing has invariably been a constructive element of digital marketing. It has been the best and most sophisticated way to build brand value and contact customers. But in recent years, people have been tired of loads of emails in their inboxes. They only read it when your email is attractive and valuable enough. So if you are overwhelmed with email marketing and looking for new strategies, here is the perfect guide for you.
Here are eight handy ways to leverage email marketing strategy for any enterprise:
1) Personalization
This approach has so far been the best email marketing strategy for businesses. Instead of sending the same message to all the customers, make a personalized email. Use the name of the customer to address them and email them according to their interest. For example, you can start an email like Hey (NAME). By adhering to this approach, the customer will open the email to see the sender because his name is not necessarily known to all. First, you need a channel to track their likes and dislikes and based on that. Then, you can generate automated emails.
2) Provide Value Through Emails
No one likes to subscribe to boring mail. Even if someone continues to subscribe to it, he will ignore those emails. So add valuable content in the email. Tell them with some good information if you want to make them aware of the new product you have launched. Let recipients know your purpose behind this new product and how this product would help them. Instead of blabbering that they should go and buy the product, tell them interesting facts related to the product.
3) Add Visuals
Nowadays, everything is going virtual. And with this increase in virtual engagement, people love to see videos and graphics like gifs more than reading words. So why not include this in your campaign? You can add small but exciting videos. So that subscribers feel excited to read your emails, use graphics and gifs to explain your matter. Make sure that you use the pictures suitable to be played on the small screen of mobile phones.
4) Keep It Simple and Precise
Use short but innovative words to explain your point. Not all customers can understand complex language. If you want your subscribers to keep up with your emails, use understandable language. You also need to keep emails short to get more engagement. Use fewer and simple words to express your point. No one likes to read long paragraphs. So, keep it precise to explain your message to subscribers. Don’t add unimportant words to make it look longer. Just try to wrap it up in 500 words.
5) Try to See What Works Best for You
People tend to read emails in a specific format. They read the start, central part, and end piece. So, construct your email accordingly. Try adding a compelling call to action at the end of the email or start with a striking subject line that attracts attention. Subject lines decide whether the subscriber will read your email or not, and a call to action will direct them towards your product or services. Find out which content email they prefer to receive and read. So, accordingly, you can send them further emails.
6) Engagement Tracking
The best way too far to know your customers is by tracking their engagement. If you track the engagement, you will know which subscriber is interested in which type of email. When you track the engagement, you get to know whether they even open your emails or not. If not, then stop sending them emails. You can send them on special occasions. Nothing is worse than signing up for an offer and receiving tons of marketing messages after that. You might lose customers because of this behavior which can hinder your email marketing strategy.
7) Include a Single Ask
Use straightforward terms that are clear to the customers that subscribe to your emails. At a time, try to deliver a single message. Just focus on one topic the subscriber is interested in and send them more information about that. For example, you want your customers to go to the product link or a specific blog post. Be clear about it and make it easy for them to click on the link.
8) Care About Your Bond with The Customer
Whether lead, prospect, or customer, you need to build rapport with them to improve your connection with them. In the start, focus on knowing them to analyze their behavior and engagement on emails. Then, focus on being their helping hand. Let your content be genuine and completely focused on assisting them through your products. Don’t try to advertise to them in the beginning. Just try to build trust and develop brand value.
Final words
For leveraging your email marketing campaign, focus on building trust and keeping the emails precise and personalized. In addition, try to make the innovative and virtual content that your customers like to see. After reading this article, I hope you can sway your marketing strategy and improve your conversion rates.
