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Do you struggle to convert your subscribers into a customer base? Your job isn’t over once you’ve obtained someone’s email address; in fact, it’s just getting started. In this article, you’ll discover the pitfalls of email advertising campaigns that bloggers, marketers, and sometimes even experts end up making that kill their email conversions. Here are all the pitfalls of an email marketing campaign and how to avoid them.
Ready? Let’s get started.
1. Starting on the Wrong Foot
Someone has just joined your email list. What else are you going to do in the meantime? If your response isn’t “immediately send the person a welcome email,” you’re passing up an excellent opportunity. The first email you mail to your subscribers would be by far the most read.
Why? Because it is sent at a time when your readers are most interested in you. They have only recently subscribed. You’re still fresh in their minds. They recall you. So, as pretty shortly as somebody else signs up for your online campaign, they should receive emails introducing themselves and outlining what they can foresee from you.
2. A Lack of a Clear Call to Action
As you’ve unquestionably read one or two or ten times, your content requires a call to action (CTA). This holds true even if you’re discussing a landing page, a personal blog, or an email.
You’re choosing to leave it up to your viewers to figure out whatever you want them to do if you don’t include a call to action. Your readers are unquestionably intelligent, but this is having to ask too much of people.
So, before you begin writing your email, have a clear vision of its specific intention. What do you hope to achieve? Concentrate on your email’s text, pictures, and design on guiding your reader’s attention to this outcome.
Then, make absolutely sure your call to action is completely obvious, enticing, and directs the reader to the desired outcome.
3. Not Living Up to Your Readers’ Expectations
If your emails fail to satisfy your readers’ expectations, they will unsubscribe from your page. And if that actually occurs, even the greatest email copy in the world won’t make a difference.
Even though your emails will no longer be presented to inboxes, your fantastic words, amazing product, as well as compelling CTAs will no longer be seen. So, how then can you meet the expectations of your readers? One method is to send emails on a regular basis.
So, if readers hoped to hear from you regularly but you only email once in every blue moon, you’re not living up to expectations. Going off subject matter is another path to fail to uphold your audience’s expectations.
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4. Not Presenting a Professional Image
Because the internet is a dangerous place, your viewers are right to be skeptical of new websites as well as emails until they have been proven safe and professional.
Most readers will not give you the benefit of a doubt if your emails appear shady or amateurish. Conversions? If you really can keep them as subscribers, you’ll be lucky. Take this into consideration to preserve the level of professionalism your readers expect:
- Examine Your Spelling and Grammar.
- Avoid using stock images.
- Attachments should not be included.
- Use Professional, Respectful Grammatical structure.
5. Making Use of Cliches and Sales-Heavy Language
Have you ever noticed how similar the email subject lines are in your inbox? They’re all so similar that they blend in with each other, don’t they? Take advantage of what you see. Examine your inbox. What works best for you?
What comes to mind as cheesy? While you may see your commodity, service, or content as distinctive, your reader will most likely see this as just another voice in their inbox. Except if, you make it unique. So, how do you avoid sounding the same as everyone else? Here are a few pointers:
- Personalize Your Emails
- Avoid BuzzFeed-like topics.
6. You’ve Forgotten About Your Mobile Users
Up to 70% of your email recipients will read it on their phone or tablet. You’re making a costly mistake if you don’t ensure your audience is able to read your emails on their phones or tablets.
Mobile device proper format should be simple and straightforward, with pictures and words that are understandable on a small screen. You have limited space and wouldn’t want to make your reader do even more work than is absolutely necessary.
Keep subject matter to a single column and use images no larger than 600 pixels wide. Don’t take off blindfolded! Test your emails on smartphone devices to ensure that they are coming across as you intended.
7. Putting Too Much Emphasis on Images
Your first automatic response may be to fill your emails with beautiful, eye-catching, professional images that will pique the interest of your readers. While this isn’t necessarily wrong in and of itself, keep in mind that many of your viewers may view emails with pictures turned off.
You will lose these clients if you do not have a backup plan. This is not to say that you should never use images. It just means you have to be a little more cautious about how you use them.
Even though the images don’t load, your reader will be able to find a great idea as to what your email is all about if you use proper alt text.
In conclusion, conversions do not automatically occur even though you have plenty of email address lists with you. By following the above tips you will be able to avoid common email advertising mistakes and optimize your campaign.