Marketing is a necessary appreciation for any business looking to take a lift to success. When it comes to understanding your business, clearing your goals, staying focused on keeping everyone on your team on the same page it’s important to create a marketing plan and these are extremely helpful if you don’t have the proper experience you might be lost. Understanding the purpose behind your marketing plan is step number one. Ideally, it should be used to help you such your goals understand your target audience, and optimize the impact of your marketing campaigns, communicating your big strategy or idea is what a marketing plan is all about. Every marketing plan should consist of the following like short and long-term marketing goals, a description of your target audience and their persona, one or more high-level marketing strategies and tactics. Typically all of this information is communicated on a PDF but if you feel creative try creating an infographic a full presentation or an interactive webpage to share your plan. Who knows it could be the difference between your plan and someone else. Without that do let’s drive into seven steps to creating an effective marketing plan start with an executive summary, state your company’s mission, vision, and values, identify the market and competition, define your target customer, outline your marketing goals, present your marketing strategy, define your marketing budget.