Recent Headlines

What kind of second screen viewer are you?
May 11, 2011

Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen personas, and the results are certainly worth sharing. Here are the categories (and Miso’s blog post includes funny character photos, too)

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‘In Plain Sight’ farewell features cast-hosted Miso Sideshow
May 4th, 2012 Lost Remote

The original USA series “In Plain Sight” bids farewell tonight (Friday 10/9p) after five seasons, and USA has partnered with Miso to create a unique second-screen experience around the final episode.

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HBO and Miso Bring “Game of Thrones” Fans to the Second Screen
January 26th, 2012 Mashable

HBO is partnering with Miso to bring Game of Thrones fans an awesome second screen experience.

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Miso crowdsources second-screen content with SideShows
December 14, 2011 Gigaom

Fresh off a $4 million funding round led by Khosla Ventures, Miso is rolling out the latest update to its second-screen application that allows users, networks and brands to create second-screen experiences that go along with shows they’re watching. The new product, called SideShows, adds a crowdsourced aspect to the types of companion content that viewers see when they launch the Miso application.

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Vinod Khosla Explains His Venture Into Second Screen TV And Miso
December 6, 2011 Forbes

“We looked at a number of companies working on the second screen,” Khosla says, “and we decided Somrat (Niyogi) was doing one of the more interesting jobs.”

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Khosla, Google Ventures And Hearst Put $4M In Social TV Platform Miso
December 1st, 2011 TechCrunch

The social app for TV content Miso has just raised $4 million in new funding from Khosla Ventures, with existing investors Google Ventures and Hearst Interactive Media participating in the round. This brings Miso’s total funding to $6 million.

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Miso ties up with AT&T for synchronized viewing
October 17, 2011 Lost Remote

Last month the social TV app company Miso announced a partnership with DirecTV so viewers could participate on Miso’s app in sync with TV shows — both live and recorded. Now Miso has announced another partner, AT&T U-verse.

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Miso transforms Dexter’s season premiere into a ‘Pop-Up Video’ experience
September 27, 2011 VentureBeat

“As you watch TV, the mobile device synchronizes with the TV, and we can deliver something interesting at a specific moment by working with the content providers,” said Miso CEO Somrat Niyogi.

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DirecTV Taps Miso To Offer Synchronized Social TV Experience
September 1, 2011 Mashable

Social television startup Miso is going beyond the entertainment checkin to offer DirecTV customers a synchronized television-viewing experience that changes with each switch of the channel.

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Miso Does Deal with Fox for So You Think You Can Dance
May 27, 2011 Appmarket.tv

Miso has been active in the Social TV space as of late - branching out from simple checkins by rolling out new features on its iPhone app that let people express more opinions about what they watch TV. For example they've added the ability to rate everything you watch, and launched a feature called pick em where users can answer fun questions.... and they are launching that feature in partnership with FOX for two summer shows including So You Think You Can Dance.

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Miso branches out with social TV app gallery
May 19, 2011 LostRemote

When we talked to Miso CEO Somrat Niyogi last month, he said the TV check-in company was just scratching the surface of social TV. “(The) check-in is just the starting point of a conversation about TV but it is not the be-all end-all,” he said. “We believe the social TV experience can exist everywhere.”

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Miso Sync: A Second Screen Experiment Using Android & Boxee [EXCLUSIVE]
May 12, 2011 Mashable

Mobile devices and tablets offer TV networks new opportunities to create interactive programming that extends to second screens. But, do users, in fact, want to watch TV and engage with related content simultaneously? Entertainment checkin application Miso presumed the answer might be yes, but it wanted to test the hypothesis to learn more. So Miso created Miso Sync, a private beta application for Android.

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Miso Goes Beyond the Check-in With Competitive Reality Voting
April 20, 2011 GigaOM

What’s next in the social TV app space? Tonight in a presentation at the Lean Back meetup in San Francisco, Miso will be demonstrating new features that will be included in the next build of its TV check-in application. The new features, which are focused on competitive reality TV shows like Celebrity Apprentice or So You Think You Can Dance, already have a little validation, as Fox has decided to partner with the app maker.

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Miso TV Check-In Comes to Windows Phone 7, Adds Push Notifications to iPhone App
April 13, 2011 IntoMobile

Miso, a social network for TV and movie watchers, now has a Windows Phone 7 app thanks to some developer tools they recently launched. With it, you can check in to shows, share what you’re watching with friends on Twitter and Facebook, find and follow friends with similar tastes, dig in to show information (like cast), as well as mark favourites for future check-ins. In the next update, you can expect to earn badges (like on the official iPhone and Android apps), earn badges for extra check-ins, and recieve push notifications. Speaking of which, the iPhone app was recently updated to include push notifications for when friends check in, a five-star rating system for shows, and an refreshed user interface.

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Miso Raises $1.5 Million and Lands a Deal with Oprah Winfrey Network
January 4, 2011 Mashable

Entertainment checkin startup Miso is announcing that it closed a $1.5 million Series A round led by Google Ventures — with participation from Hearst Interactive Media — at the end of 2010. The new funds are being used to hire engineers to further build out the company’s second screen platform.

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TV Content Check-In App Miso Lands $1.5M From Google Ventures And Hearst
January 4, 2011 TechCrunch

The check-in app for TV content Miso has just announced $1.5 million in new funding led by Google Ventures with Hearst Interactive Media also participating in the round. The startup had previously raised seed funding last May from angel investors and from Google Ventures.

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Why check in to TV shows? Miso’s new answer: For the deals
November 23, 2010 Venture Beat

Whenever I talk about apps that allow users to share what they’re watching with friends by “checking in” to a TV show, the first question anyone asks me is, ‘Why the heck would I want to do that?” Social TV startup Miso has been  exploring different answers to that question, such as special content, and it unveiled a new one today — a promotional deal with home shopping company QVC.

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Why check in to TV shows? Miso’s new answer: For the deals
November 23, 2010 Venture Beat

Whenever I talk about apps that allow users to share what they’re watching with friends by “checking in” to a TV show, the first question anyone asks me is, ‘Why the heck would I want to do that?” Social TV startup Miso has been  exploring different answers to that question, such as special content, and it unveiled a new one today — a promotional deal with home shopping company QVC.

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Miso Is a Social Network for TV Fans
October 7, 2010 LifeHacker

If you're looking for a place to rant, rave, and delight in the newest happenings of your favorite shows, Miso is a tv-oriented social network that catalogs your favorite shows, keeps you updated, and connects you with other fans.

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Miso makes media checkins more social with updates.
September 24, 2010 TheNextWeb

Miso, an iPhone, iPad, Android and web application, allows one to check in to your favorite television programs and movies

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CNN: New apps let couch potatoes and bookworms check in, too
August 23, 2010 CNN

Intrigued by Foursquare, or Facebook's new Places feature, but not sure anybody would be interested in where you go every day? Take heart, couch potatoes -- a gang of new mobile applications are starting to emerge, and they're designed just for you.

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Foursquare For Boring People? Maybe, But It's the Future of TV
August 16, 2010 ReadWriteWeb

We wrote last week about how TV news is trying to be more like the Internet. Google and Apple have also been in the newslately with their respective attempts to bring television online. So what's wrong with television?

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Miso Updates Social TV App, Nabs Bridezillas Partnership
August 12, 2010 NewTeeVee

Bazaar Labs just released a new version of its Miso TV check-in app that allows users to interact with friends and engage even more with the programming they watch. The app maker has also announced a new partnership with WE TV to drive interest in original TV series Bridezillas.

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